Invite heads of finance who posted about month-end close to Thursday's session.
Twenty-two match. I will invite them over three days and answer the questions that come back.
✓ 22 invited, 9 registered, and every question answered where it was asked
An event has a date, which makes it the one piece of marketing that cannot be done slowly later. The week before is a scramble of invitations, questions in five channels and reminders nobody has time to send.
The invitations go out from your own account, to people chosen by what they have written rather than by a job title, spread over the days you have left. The questions — “is it recorded?”, “is this for my team?” — come back into one inbox and are answered on the channel they were asked on. Afterwards, the follow-up goes to the people who came and the people who did not, and the ones who want to talk land in a project room.
The week in order
- Pick the audience by what they post about, not by the list you bought.
- Invite over several days, inside the day's budget, from your own account.
- Answer every question in one inbox, on the channel it came from.
- Follow up after, with the recording, to both halves of the list.
It is the same machinery as a content campaign, with a deadline attached. Nothing about the pacing changes because the event is on Thursday — which is the point, because an account restricted on Wednesday fills no seats at all.
Questions people ask
Can it send the reminders too?
Yes, on whichever channel each person used. A reminder is a message like any other, and it goes back where the conversation already is.
What if we run events every month?
Then it is a campaign that never ends rather than a push: the audience is rebuilt each month from what people are writing about now.
Do we need a separate tool for the webinar itself?
Yes — this fills the room and handles the conversation around it. The session runs wherever you already run it.